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Focus Groups

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Focus groups are conducted with volunteers and supervisors, providing qualitative data about their perceived usefulness and difficulties encountered during sessions. The questions are also used in a telephone sample of volunteers who cannot attend a focus group.

Focus Group Questions

  • Get your marketers to throw out those 30-question customer surveys, and focus on one question:

    Would you recommend this product or service to a friend or colleague?

    In the book, The Ultimate Question, Fred Reichheld states that only this one question is needed to assess consumer satisfaction. Do you believe that RAINN can be evaluated through this one question? Why or why not?

  • What information can be gathered in a focus group that cannot be obtained from a written survey?

  • What additional questions would you like to add to the focus group questions? Why? What questions might you remove? Why?

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Volunteer Survey

View Rainn's visitor survey resources.